(This post from Chris
first appeared on the
Right Angle.)

NBC News decided to
“fire” Imus from MSNBC for his calling the Rutgers women’s basketball team “nappy-headed hos.” Fine. It’s their company, they can hire and fire whomever they please.
But don’t act like you’re making some sort of righteous move.
NBC News President Steve Capus said this in an
interview Wednesday night with NBC’s David Gregory:
GREGORY: What was the tipping point, though, Steve? Because people will look at what’s happened in the past day—General Motors, GlaxoSmithKline, American Express, Ditech.com, Procter & Gamble, companies—Staples—pulling their advertising from MSNBC. And the obvious question that is going to come up that, you know, we’re feeling the heat and we’re reacting to dollars.
CAPUS: Look, I understand the people are going to view it that way, and I only say that that—that is not why this decision was made. This decision was made after listening to the people who work for NBC News, who have placed a trust and respect the trust that America has given us.
I ask you, what price do you put on your reputation? And the reputation of this news division means more to me than advertising dollars.
Because if you lose your reputation, you lose everything.
And so yesterday, I found out after the fact that some of the advertisers had started to pull their money away. Those types of reports don’t land on my desk immediately. And honestly, that is not what is behind this.
This is about trust. It’s about reputation. It’s about doing what’s right.
Reputation, huh? I wonder if Mr. Capus could identify which NBC employee said -- and made a lot of money off -- this (and many other items like it):
'96
Ah sh-t
Ice-T back
Representin, ni--a, once again
That real sh-t, ni--a
I thought you knew, b--ch
Better recognize
[ CHORUS ]
Players, check your grip before you get popped
B--ches, get my money before you get dropped
Gotcha - buggin off the words I say
Because this type of pimpin happens every day
[ VERSE 1 ]
Ni--as wanna know my steelo
B--ches wanna get with the baddest
Hustlin apparatus
It's the LA cash flow master-roller
No one gets colder, I used to flip boulders
Of caine, on my brain, it's outta control, crime plot
A dead-ass cop and muthaf--kas get got
In the game it ain't safe for the weak or the timid
Known to break a b--ch but barely rarely slide up in it
So you see me in a club, grab your woman like you wanna
Blink your eyes and the freak is out there freezin on the corner
She got caught by the curls and the jewels
Lookin for a ni--a that is quick to pull tools
Now she's breakin herself, makin herself
Respect my technique of pimpin, minus all simpin
Check it b--ches, it ain't nothin nice
You're gonna seal or sell p--sy if you roll with the Ice
[ CHORUS ]
[ VERSE 2 ]
Oh my God, the ni--a rolls hard..
Every player mentions me
The hustler of the century
(Ice, that ni--a ain't nothin nice!)
I got more freaks than Heff', my bankroll's off vice
Commandin straight pimp tactics
None of y'all can match this
Meet a freak in a week, her workplace a mattress
Really though, recognize the pimp type flow
I don't smoke endo, I count cash on my patio
So much love on the streets, don't need no bodyguard
Big up to my homies with the pimp type nod
I'm off the hook, checkin traps in Vegas [Name]
Full link mink with the matchin borsalino
I change cars like you change drawers, b--ch
I got a stable full of thoroughbreds that make me rich
Ni--as hate me, cause they can't control they roll
They see that fat old ass and start givin me cash
[ CHORUS ]
[ VERSE 3 ]
My mind's blown off fine champagne
So bent on currency, got green in my vein
So damn smooth that every woman wanna touch me
So much sexuality that nuns wanna f--k me
I kick back with my pimpin ballin brothers
Stand over the bed, dump the cash on the covers
The game's got me, I'm a slave to the roll
Hoes belong on the track and I belong in gold
Silk and satin, I deserve a pimpin pattin
Been in the life so long cause I stomp b--ches who start rattin
Mostly friendly, but do got that gorilla in me
Save it for the player-hater ni--as with the envy
Lot of ni--as talk it, but they can't hold a hooker
Ice took her, she was too long a looker
It's strictly straight-lace hustlin on mine
I been pimpin all my life and I don't mind dyin

Those are the lyrics to the gangsta rap song
“Pimp Anthem” -- the work of Ice-T, one of the stars of NBC’s “Law & Order: SVU.” And lest you think that’s his only disgusting work, check out this
lyrics page for some more of his garbage.
Now, before you claim that it’s “different” because Imus is paid for his political views and Ice-T is paid to play a cop, allow for me to quote further from the Gregory-Capus
interview:
GREGORY: As the president of the news division, and as a media figure, what do you think the lesson is going to be of this?
CAPUS: Well, look, I’ll tell you what I don’t—what I hope doesn’t happen. I hope we don’t squander this remarkable opportunity that we have to continue this dialogue that has taken place, to continue the dialogue about what is appropriate conduct and speech, to continue the dialogue about what is happening in America.
I think we have, as broadcasters, a responsibility to address those matters.
This -- for the people who were involved in this, from the Rutgers team, this isn’t a situation, this isn’t an incident. This is life. And that’s why when you listen to Vivian Stringer speak yesterday, and the members of that team speak, you understand why those comments came from the heart.
This is not some incident that has happened. This is someone’s life that we’re talking about here. And so when you get—when you touch something that deeply, we have a responsibility in our reporting to continue this remarkable national dialogue that has begun.
See, even Capus doesn’t believe this is about the Imus “incident.” He recognizes it as a bigger issue -- that an NBC employee impacted the lives of the Rutgers women specifically and the black community generally. If this holds for one NBC employee, why shouldn’t it apply to others, such as Ice-T?
Others will claim that Imus said his stupid comment on the air but Ice-T wrote, sang, recorded, and made millions of dollars of his rap on his own time, in his other career.
What if Imus had not said it on the air? What if he had said the exact same distasteful, unfunny “joke” in an interview with Sports Illustrated on his own time, what would have happened then? Do you really believe no one would have been outraged? Would Imus have kept his MSNBC gig?
John Rocker make his controversial comments about New York not on the pitcher’s mound but in a Sports Illustrated interview. Remember that?
What if Imus hadn’t said the “nappy-headed hos” comment at all, but instead some reporter had discovered that Imus had once attended Ku Klux Klan meetings on his own time? Would no one have been outraged? Would Imus still be at MSNBC?
It does matter what you do when the cameras are off, when you think no one’s watching. Your integrity, your character do matter -- and they impact more than just you.
Remember, as NBC News President Steve Capus rhetorically asked: “What price do you put on your reputation?”
The overall point is not that we shouldn’t be outraged when someone like Imus or Ice-T makes an offensive remark, but that we should not be
hypocritically outraged.
Nor should we be surprised.